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The Brazil-Haiti match that changed the world
Brazil has won a record five World Cups, but the most important match it has ever played may have been an exhibition match against Haiti that was meaningless in sporting terms but has had a long influence on each country’s politics.
On Aug. 18, 2004, Brazil’s players drove through the streets of Port-au-Prince in armored personnel carriers, World Cup champions greeted like liberators. Two months earlier, Brazil’s military had arrived to lead a multinational peacekeeping force established by the United Nations following a bloody coup d’état.
“We’ve only seen such joy in the eyes, the exuberance of the eyes, when we paraded in Brazil after winning the World Cup,” coach Carlos Alberto Parreira said afterwards. “I will never forget this moment.”
The team was accompanied to the U.N.-hosted friendly match that followed — “They play, peace wins,” went the slogan — by Luiz Inácio Lula da Silva, then in his first term as Brazil’s president. More than two decades later, Lula is back in office, now cemented as the most accomplished leader the world’s left has seen in the 21st century. His approach to foreign policy, say observers, was shaped partially on the soccer pitch that day in Port-au-Prince.
“It showed he was trying something different as a diplomatic tool,” said Mauricio Savarese, an Associated press political reporter in São Paulo who has researched the legacy of the 2004 game. “That match at the time was a symbol of Brazil’s soft power. You really showed how Brazil could win hearts and minds with a policy that was not exactly bowing to the United States or to the China or to Russia, but independent.”
The match, designed to build goodwill between a shell-shocked population and its benevolent occupiers, began after players from the two national teams unfurled a pre-match banner that read “Social Justice is the True Name of Peace.” The peacekeeping mission represented an early commitment to “continental solidarity,” as Lula defined it in a speech the following year to up-and-coming diplomats where he cited the Haiti mission as an example of “non-indifference.”
Lula was feeling his way toward a foreign policy centered around South-South Cooperation and the BRICS alliance of emerging markets. Lula has used that role as de-facto leader of the democratic developing world to, with mixed results, position Brazil as a leader on climate change — it hosted last year’s COP30 in the Amazon city of Belém — and a mediator when thorny international conflicts arise. It has a position of official neutrality in the Russia-Ukraine war, so as to serve a potential role as mediator, as it did when partnering with Turkey in 2010 to broker a nuclear-fuel swap with Iran.
That same year, an earthquake hit Haiti, killing over 100,000 people while injuring and displacing millions more. It also destroyed the headquarters of the U.N. Stabilisation Mission in Haiti, even as Brazil led a post-disaster humanitarian relief effort. The experience further deepened ties between the two countries, as Brazil introduced a humanitarian-visa program for the first time to welcome Haitians fleeing the devastation; it has since been extended to Syrian war refugees, as well. One historically Italian neighborhood in São Paulo is now known as Little Haiti.
The broader peacekeeping mission began to resemble a military quagmire in humanitarian garb: Brazilian troops were blamed for human-rights violations and a cholera epidemic, while doing little to improve the overall security situation. For Lula and his protegée Dilma Rousseff, the Haiti project became a political liability, in both Haiti and Brazil.
As the two nations prepare to face off against one another in Philadelphia on Friday, Lula is not expected to be in attendance. Instead his travel schedule this week was built around the G7 summit in France, in which Brazil participated as one of five “partner countries” — a reflection of its increased global standing over the past few decades. If Lula shows up at one of Brazil’s matches later in the World Cup, it will likely be with a domestic audience in mind rather than a foreign one: he is in the midst of a reelection campaign for his fourth term, against a son of his longtime antagonist Jair Bolsonaro.
“I doubt that anyone is going to vote for him just because he’s recognized abroad as a key leader,” said Savarese, Brazilian political journalist who wrote the book “Dilma’s Downfall.” “But of course that helps with some moderates, which are a very thin part of Brazil’s electorate, and they’re going to be decisive in October’s election, that is also one of the things that tips the balance in his favor, as is being seen as this pragmatic leader who can also be respected even when he’s speaking about issues that clearly don’t affect as much in Brazil’s daily life.”
That day in Haiti, not yet a global figure, Lula confronted one limit on his power. He reportedly asked his team not to score too many goals, in the interests of goodwill. The players did not oblige, winning 6-0, including an astonishing solo effort from Ronaldinho.
Wealth correlation with soccer ability?
POLITICO has been crunching the numbers to see how all 48 of this year’s World Cup participants rank in several other off-field categories, which we'll share more of over the weekend.
In today's item, we look at whether GDP per capita has any connection to soccer performance. As you can see, the chart does show some positive correlation — note, for example, wealthy tournament contenders such as France, the Netherlands and Germany all in the upper right corner.
But it's not a perfect indicator. By this metric, Qatar is the wealthiest country in the tournament — and it lost 6-0 to Canada on Thursday ...
In Canberra, disappointment
CANBERRA — It was disappointment from start to finish around the U.S. vs. Australia match in the Bush Capital, won comfortably by the American side.
Neither of Canberra’s Socceroos made the starting lineup and the local government failed to provide an outdoor watch site for the match, despite a heavy social media campaign from locals. With federal politicians out of town and back in their districts this week, the campaign lacked star power and fell on deaf ears.
That left thousands to fill inner city pubs and the University of Canberra, which were allowed special trading hours for the match, from 4.30 a.m.
Australia’s politicians — vocal in their support in the lead-up to the match — went silent quickly, after Australia’s own goal 11 minutes minutes into the game.
If the Aussies’ lackluster performance left the crowd subdued, they found energy to boo Health Secretary Robert F. Kennedy Jr. — a notably unpopular figure in Australia, which embraced harsh Covid lockdowns and vaccines — when he appeared on the match broadcast.
The UK’s World Cup diplomatic mullet
While Boston and Dallas have been taken over by marauding Scotland and England fans, Washington, D.C., this week welcomed a (slightly) more sedate British crowd at Duke’s Grocery, a trendy restaurant and bar in Washington’s West End neighborhood.
Call it the U.K.’s diplomatic mullet: Business in the front; party in the back.
More than a hundred England fans crowded some 10 television sets inside the bar on Wednesday, invited by the U.K. embassy to mark their team’s first game of the World Cup against Croatia.
Flags for every participant hung down from the ceiling. An old British telephone box sat in the corner, chock full of cups and salt shakers. There was also a cardboard cutout of Prince William and Kate at their wedding tucked underneath a Pride flag just by the front door.
Despite a critical election in Makerfield on Thursday, which is set to propel Manchester Mayor Andy Burnham toward a leadership challenge to British Prime Minister Keir Starmer, sport was top of mind at the party.
“That’s the best bit about it,” said Frances Sterling, head of strategic communications and public diplomacy at the British Embassy in Washington. “This afternoon, there’s been no politics.”
The event pulled in Premier League fans from many of England’s largest clubs, encompassing World Bank staffers and embassy employees, English and Americans. They drank, celebrated heartily when England scored and chanted “wanker” in unison when calls went against them on the field.
A sign just off the projection set at the center of the bar read, “Great sport brings people together.”
“You know, you get in a stand, and you watch a football game, and everybody’s a friend,” Sterling said. “Everybody is there for one thing, and you go do the highs and lows of that team, and you feel like you live it, and, for everyone in the U.K. it’s that sense of national pride that this is their game, but it’s played all over the world.”
Duke’s will have hosted three games in tandem with the U.K. embassy throughout round robin play — two for England and just one for Scotland.
Sterling said that’s because the Scottish fans have decamped to Boston, where they’re drinking the city dry.
“The U.K. consulate there is absolutely overrun,” she said. “And so we were like, you know what? Scotland is doing great in Boston, so we’ll do one, but we know they’re all there.”
Campaigns get in the game
You don't have to rely on The Discourse to know whether soccer is finally being embraced by America. Political ad spending targeted to catch World Cup viewers tells you all you need to know.
Look no further than today's Susan Collins-aligned Pine Tree Results PAC launching the next phase of a seven-figure general election ad campaign targeting Democrat Graham Platner in Maine, the latest that flickered to life statewide during the U.S. Men’s National Team World Cup match against Australia.
“The first U.S. World Cup game was the most watched soccer broadcast in American history,” a GOP operative working on the Maine senate race, and granted anonymity to speak candidly, told POLITICO. “Maine markets are performing better than national average and the critical Portland DMA has a significant soccer fan base.”
Or consider that James Talarico’s first ad buy of the general election Senate campaign is an $800,000 Spanish-language TV campaign spot set to air during each U.S. and Mexico group stage match.
In Denver, in Colorado’s 8th Congressional District, there’s Republican Gabe Evans in a Spanish language ad, debating whether it’s soccer or football with his mother.
In politics, campaigns and super PACs are reluctant to spend money where there aren’t eyeballs, so each of these set pieces are a datapoint bearing out the truth that international soccer can draw them.
Inside FIFA’s plans to commemorate Juneteenth
FIFA rang in Juneteenth, the country’s newest federal holiday, with a video that played in Seattle ahead of the U.S. team’s pivotal showdown with Australia.
It stars Seattle Supersonics legend and NBA Hall of Famer Gary Payton and features iconic Seattle locations.
“Some remember, some reflect, while many others celebrate,” Payton says in the video, which highlights landmarks including the Northwest African American Museum and Pike Place Market. “This day means freedom, black liberation, joy, jubilation and celebration. And today, we are definitely celebrating.”
Leonardo Santiago, head of media relations for FIFA26 Inc., said the organization plans to commemorate the holiday marking the end of slavery at each World Cup match taking place on Friday. Separate videos personalized to Foxborough, Massachusetts, which hosts Scotland and Morocco, and Philadelphia, where Brazil and Haiti will face off, and Santa Clara, California, are also dropping to mark the holiday.
“FIFA worked with each Host City to ensure the video is personalized for each stadium, featuring imagery specific to that city while recognizing the nationwide holiday and its importance,” Santiago said. “As the video plays, the stadium will also have complementary graphics on the ribbon boards as well.”
Israel Is Likely to Continue Attacks in Lebanon, U.S. Intelligence Concludes
Where Massachusetts wants to take its Scottish love affair next
FOXBOROUGH, Massachusetts — Boston is bouncing and the Massachusetts governor wants to thank thousands of kilted Scottish soccer fans who have taken over the city between Scotland’s first match against Haiti last weekend and its second, against Morocco, today.
The tournament’s shock love affair is sparking delight in Gov. Maura Healey’s office as the supporters plow cash into the local economy, star in feel-good viral videos and drink copious quantities of Sam Adams Boston Lager.
Earlier this week, the governor — who’s seeking what stands to be an easy reelection this year — spoke with POLITICO about which of Massachusetts’ World Cup wins can be made permanent, including extended hours for bars and service along mass-transit networks.
This interview has been edited for length and clarity.
Were you expecting this?
Oh, yeah, what do they say? No Scotland, no party? [Author’s note: This is, indeed, what they say.] I would say the Tartan Army’s reputation precedes them in the best of ways. So we knew that they would bring a ton of energy and joy and the noise. The bagpipes, the partying in our restaurants and bars, it’s just been great, and to think — it’s very warm here, of course — half of them are doing it in kilts. It’s really amazing to see.
What has stood out to you?
In just a matter of days, the Tartan Army has become part of the Massachusetts family. We have seen them become regulars at our local restaurants and our pubs. We’ve seen them take over Fenway Park. 5,000 fans marching with bagpipes into the games. We loved the viral videos of them trying hot dogs ... inside Fenway. The videos of them taking over the cruise ships in Boston Harbor. We even had a Boston police officer kicking a soccer ball with them at the fanfest. So it’s just been really wonderful for us in Massachusetts, and we’re thrilled to have them here.
Do you have plans to capitalize on this beyond the World Cup?
Given that Scotland-Haiti was our first match, we were really thrilled. Massachusetts has a huge Haitian population. And then, of course, a lot of people in Massachusetts have ties with Scotland because many, many families here have ancestors who came from Scotland. And I have to say, I think Scotland just set the tone from the day the fans got into town. There was concern leading up to the World Cup, you know, how’s this all gonna work? And the media was covering a lot about security and transportation, and all these things about what could go wrong. And as soon as the Scottish fans arrived, they just laid the whole vibe for the World Cup. It’s gonna be about joy, energy, fun and bringing people together from all around the world. And I really credit them with establishing the vibe for our World Cup experience right at the outset.
Have the ticket prices charged by FIFA had an impact on that?
Well, one thing that I was really determined to do was to make sure that we were able to secure tickets for young people here in Massachusetts, which we did: 1,100 tickets that we distributed through Boys and Girls Clubs, so the kids who otherwise wouldn’t have a chance to see the game, were able to see the game — and for free. We’ve tried as a state to help out where we can, making $10 million available to communities around Massachusetts to host watch parties, because we know not everybody can afford to go to the game.
And as the governor of a blue state, how were your interactions with the Trump administration on planning for the tournament?
Well, when it comes to public safety that is something that it’s so imperative that local, state and federal authorities work together on. We did around transportation funding, security funding, that’s the way it should be. There should be that kind of work and coordination.
At the local level, would you support either a pilot program or a permanent extension of later last call and public drinking districts after the end of July? And would you encourage the legislature to start working on a bill about this?
We wanted to do that to create a welcoming environment, and I know that extension is helping our restaurants and bars and helping local businesses, and helping fans enjoy this experience. I’m certainly open to making some things more permanent, and I think this gives us a great opportunity to pilot it right now and see how it goes.
Do you see it as a runway for allowing happy hour discounts, which have been banned in Massachusetts for decades, to become legal again? Because you’ve previously expressed problems with the concept.
I expressed support for happy hour the other day. We’ll see, we’ll have more conversations with the legislature.
And in terms of the transport would you consider keeping extended service hours on the MBTA?
I’ve always been for extended service hours. For us, it’s just a matter of budgeting and the labor costs associated with that. Also, you need a little bit of downtime so that trains can get repaired and maintained. We extended hours well before the World Cup on weekends, and it’s certainly something that I’d like to see us do across the system. But again, it’s just a matter of what we can do in terms of budget. But so far, transportation has been working really well. Trains have been made available, and selling out, and people have really enjoyed that experience; it’s been super easy, you know, getting to and from the match.
I think some Scotland fans would maybe dispute that it was easy getting back from the [Haiti] match, but I guess it’s all relative when the stadium is far away from the city.
I know. You can only run so many trains at once. But, hey, they won, so ...
I understand it’s a challenge to keep young people in state. Are these measures you approved for a summer of intense tourism part of a longer-term solution?
I think that they’re really important to making sure that people know that we’ve got a great culture here and a great vibe for young people. That’s why I’m building homes ... so we can look at housing costs. Massachusetts is a place where people come to study from all around the world, and it’s a place that’s filled with young people, filled with opportunity. We’ve got an innovative economy, and doing so much in life sciences and robotics and AI, and cutting-edge industries. And it’s a very safe state and safe city. We’ve got the best schools in the country, best health care in the country. We got a lot going for us. And we’ve got great sports teams, too. So it’s a great vibe for young people, and we’re working always to try to make sure the message is out there around the globe. This is a great place to come and study, and start a business or raise a family.
Lisa Kashinsky contributed to this report.
Kennedy and Wright cheer on US
The U.S. delegation in Seattle includes HHS Secretary Robert F. Kennedy Jr. and Energy Secretary Chris Wright, according to a FIFA official, along with White House FIFA World Cup Task Force czar Andrew Giuliani. Secretary of State Marco Rubio, Homeland Security Secretary Markwayne Mullin and Transportation Secretary Sean Duffy were among those who attended the U.S.’ first match, against Paraguay.
The politician who kicked his way to power
Britain wouldn’t have its latest likely next prime minister if not for soccer.
Andy Burnham, the former Greater Manchester mayor elected to the U.K. Parliament in a closely-watched by-election on Thursday, is expected to oust Prime Minister Keir Starmer as Labour Party leader in a matter of weeks. The sport propelled his political rise.
The pivotal moment of Burnham’s long political career came in 2009, when he was the Cabinet minister for culture, media and sport under then-Prime Minister Gordon Brown. Burnham was asked to return to his native Liverpool for a memorial commemorating the Hillsborough disaster.
The 1989 event remains Britain’s worst-ever sporting catastrophe. Almost 100 Liverpool fans were crushed to death at a cup game in South Yorkshire, following a series of disastrous crowd control errors by police chiefs and stadium staff.
The horror of the day was compounded in the immediate aftermath, when police sought to cover up their mistakes by falsely blaming drunken Liverpool fans for the crush. The lies were amplified by a willing national media and allowed to linger for years; the city grieved and demanded justice. Bereaved families campaigned for years. But no one listened, and no one was held accountable.
Born in Liverpool and steeped in soccer culture, Burnham knew all this as he headed to the memorial at Liverpool’s Anfield stadium 20 years later. He was well aware how a young government envoy would be greeted by the crowd, still raging at the injustice two decades on. But to his credit, he went anyway — and was met with a wall of heckles, chants and protest songs from the part of Anfield, known as the Kop, where the team’s loudest supporters congregate. (The video of his halting, shattered-looking appearance is well worth watching.)
Burnham — until then a typical career politician in Westminster — has described the day as a seminal moment. He returned to Cabinet and demanded a new inquiry into Hillsborough. Three years later its report revealed every claim made by the justice campaigners — of police failures and a scandalous cover-up — had been true. The government was forced to apologize.
Burnham was widely praised for his role in exposing the truth about Hillsborough. But more significant in his ultimate rise to power would be the shift in his own psyche. “I always say that I took my first steps out of Westminster on 15 April 2009 when I walked out to face the Kop,” he wrote in his memoir, “Head North,” penned with close friend (and Hillsborough survivor) Steve Rotheram. “Things were never the same after that day.”
Burnham says his experiences dealing with the Hillsborough justice campaign shaped his view of the Westminster political machine, as an arrogant and failing institution which ignores English regions outside of London. Eight years later he would quit Westminster altogether to become a mayor in his native northwest.
Fast-forward to 2026, and Burnham finds himself in an enviable position — an experienced politician able to cast himself as a political outsider ready to take on the Westminster elites. (While Starmer supports the North London-based champions Arsenal, Burnham is a season ticket holder at his beloved Everton F.C., and is regularly photographed jogging in a vintage Everton jersey.) It’s a familiar narrative which chimes with disgruntled voters everywhere.
Read Jack’s POLITICO Magazine profile of Andy Burnham here and POLITICO’s full coverage of the Makerfield by-election and its unfolding fallout here.
The US-Australia face-off that isn’t happening
Who’s not here at Seattle’s Lumen Field for the Pacific Rim face-off between the United States and Australia?
If they’re following the match, the two countries’ elected heads — President Donald Trump and Prime Minister Anthony Albanese — are doing so from afar.
The soccer boss in Mark Carney’s ear
VANCOUVER — Major League Soccer commissioner Don Garber joined Prime Minister Mark Carney on Friday to watch Canada’s thrashing of Qatar. Garber probably did not want Carney to enjoy the stadium experience too much.
BC Place is Major League Soccer’s most troublesome facility. The arena is old, was not designed with soccer in mind, and is owned by a government agency — the BC Pavilion Corporation, which also controls the Vancouver Convention Center — that forces the Vancouver Whitecaps to fight for dates on the calendar against concerts and other events.
“We want to be the ones that control our destiny, like every sports team does,” Garber told reporters Friday in Seattle.
The Whitecaps are now up for sale, and Garber is actively pushing British Columbia’s political establishment — including Premier David Eby and Vancouver Mayor Ken Sim — to find a solution can keep the team from decamping to Las Vegas. While the government has been willing to renegotiate its financial relationship with the team, a proposed new stadium would take “four-plus years” in construction, which Garber said was untenable.
“It unimaginable how long we’re going to be out of the stadium,” he told reporters Friday in Seattle. “They are very relevant club that doesn’t have a good business model, and you can’t be sustainable.”
Garber recounted he met with Eby while in Vancouver, and sat with Carney and Victor Montagliani — the head of regional soccer confederation CONCACAF and a close ally of the prime minister — during the match itself. Garber said he has placed a league official in Vancouver full-time to manage the negotiations with local officials over the Whitecaps’s future.
“We want to be the ones that control our destiny, like every sports team does,” said Garber. “It’s easier for business people to make decisions, a little harder for politicians.”

